Why Distinctive Homes

An element that makes a distinction between two elements, this describes The Gordon Group the best.

In this competitive market your home should have the WOW factor. Ask your self what makes your home stand out from the rest.

Homes that are listed for $500,000 and above should have some uniqueness about them. In today’s market, the high end buyer is not willing to upgrade or do the cosmetics that are needed to bring the home up to date – they would rather build.  You will want to think, "What will make someone fall in love with my home and buy it?" Your buyer needs to see there is a distinction between your home and the others that are listed.

Your listing agent has to have the same qualities. You need to ask yourself, "How is MY agent different than the others? Is my home going to be marketed aggressively and with the utmost refinement?"

Let's face it; anyone can put your home on the local MLS.

How will they market your property?

Will the advertising fit the list price?

When someone comes to tour your home, will the marketing also feel like a $500,000 plus home?

The thing that makes distinctive home sales different from others is that each property often requires its own marketing plan. The other difference is that a buyer is more likely to be from out of town or state. Therefore, marketing of distinctive homes on the internet becomes more important because it is accessible in every corner of the world, which an ad in the newspaper doesn’t have.

A distinctive home needs to have a distinctive listing presentation.

When homebuyers/home sellers which are in the luxury category were asked to cite the single most valuable attribute a real estate partner should have, said their most important skill is the ability to be discreet. This attribute is of great importance when you’re dealing with homes in the upper price range, and a real estate agent who can be discrete is a great person to have in your corner.

Once you have made the decision to buy a luxury home, it is critical to select the best agent to assist you.

Michelle Gordon has traveled and lived in many metro areas in the country, however settling in Grand Rapids, Michigan and proud to call it home. She is uniquely qualified to handle out of town buyers. Michelle Gordon understands the cultural differences involved with relocation and purchasing high end homes in addition the importance of making the move a smooth transaction.