Choosing a Realtor to sell your Grand Rapids Luxury Home
So you have decided to sell your distinctive, high end or luxury home and are ready to start interviewing the Real Estate professional who will successfully work with you to achieve your goals. While there are many great Real Estate agents in the Grand Rapids, Michigan market, not all operate well in the high-end market. Because the upper-tier Real Estate market requires a distinct set of skills, connections, and experiences, there are some unique guidelines for choosing the best agent to help you market and sell your high end home.
1. Market Knowledge:
Michelle Gordon has been a Realtor for over 10 tears in the Grand Rapids market with the first five years as a dedicated buyer's agent learning exactly what buyers look for when deciding to make a home purchase. Gordon has successfully maintained top producer consistency throughout a variety of market conditions and will provide you with an overview of the current market condition for your property in the initial meeting. As a luxury home expert, Michelle knows the amount of inventory available on the market and it can be easily searched on her interactive website dedicated to selling high end homes in the Grand Rapids, Michigan and lake shore areas. Furthermore, Michelle Gordon and The Gordon Group Distinctive Home Sales Team use the latest online and in-line marketing resources to target buyers specifically qualified to purchase distinctive, luxury and high end homes like yours.
2. Real Estate Skills:
The Gordon Group Distinctive Homes team draws upon skill sets from three key professionals dedicated to ensuring the successful sale of your high end home. Skill sets developed over the past 10 years in Real Estate as a buyer and seller agent in addition to engagement in weekly, monthly, and quarterly continuing education sessions make The Gordon Group a credible and competent choice as the listing agency for your home.
3. Special Affiliations:
Michelle Gordon is a current member of The Grand Rapids Association of Realtors and serves in a leadership position on the ACL board for Keller Williams Realty. Additionally, Michelle Gordon was nominated "Business Woman of the Year" by Women's Counsel of Realtors in Grand Rapids, Michigan.
4. Specific Marketing Activities for Luxury and High End Homes:
Every home is different, which is why The Gordon Group provides specific, custom marketing plans for each listing which specify marketing budget and outline the advertising activities which will bring most exposure to the property. Marketing plans for properties include the use of Google AdWords, custom Websites for each property, Facebook Product Pages, Facebook Ads, Newspaper advertising, Fliers, Brochures, Event Networking and more. Depending on the target client for the purchase of your high end home, some or all of these marketing mediums will be utilized to achieve your goals.
5. Appropriate Pricing Strategy:
At The Gordon Group, we want to get the highest price possible for our sellers. We also know that the highest suggested list price could be counter productive if it makes the house "overpriced." Our team works to price homes appropriately considering the current market, the unique features and benefits of the home, and the desires of potential, qualified buyers.
6. Direct Communication, Availability, and Rapport:
One of the most discernible differences between The Gordon Group and other Grand Rapids realtors is our direct, "One Point of Contact" service standard, which guarantees all clients direct access to Michelle Gordon at all times without ever being put off to an assistant. While all members of our team are available to work with our clients, we want you to know that Michelle is open and happy to accept your phone call directly anytime and will contact you directly throughout the selling process. We believe this builds strong rapport and improves communication for all parties involved so that we can reduce the stress of buying and selling a home and making the process more efficient for everyone.